3d architecture visualisation enables potential buyers, investors and other viewers to get a clear understanding of a new development before it's built. Architectural drawings are often highly complex, so 3d architectural visualization is taking off as a way to make new buildings more accessible to ordinary people before construction begins.
From an architect's point of view this could enable the client to have a more informed role in the design process or for closer collaboration between members of the architectural design team.
From a property developer's point of view this could mean potential buyers get excited about a new property earlier and therefore enable the developer to sell off plan more successfully.
3d architectural visualisation has a wide range of applications, and this list is only continuing to grow as more and more people understand the power of turning their drawings into compelling imagery using 3d architectural visualisation.